Levi’s and JCPenney are adding mobile components to their “Tuition” campaign.
Levi’s and JCPenney are teaming with the Today Show iPhone application, which was built by Zumobi, for a click-to-enter promotion that features an opportunity to win one of two $50,000 college scholarships.
Apart from clicking on the ad within the iPhone app, interested entrants can enter the sweepstakes by sending the keyword TUITION to short code 36638.
Although both Levi’s and JCPenney are veterans of mobile marketing this marks a rare multiparty effort to reach new demographics.
Apart from the mobile campaign, Levi’s and JCPenney are also offering an additional $20,000 in tuition at www.levistuition.com/todayshow.
“Levi’s and JCPenney’s national promotion is giving away $50,000 in college tuition, and if you look at the cost of education today, this is offer has tremendous appeal,” said Cindy Spodek Dickey, vice president of marketing at Zumobi.
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