Posts Tagged ‘communition devices’
Written on August 31st, 2009 by ADMINno shouts
Mobile internet usage will grow 39 percent in Western Europe in 2014 from 13 percent in 2008, according to a new report by Forrester Research released today. That means that more than a third of consumers in Western Europe will access Internet from their mobile phones by 2014, great news for mobile advertisers.
At the end of this year, Forrester expects mobile Internet penetration to reach 17% in Western Europe — the same adoption rate for the PC Internet a decade ago, according to Forrester analyst Thomas Husson.
“Consumers who have a flat-rate data bundle spend more and more time on the Internet from their mobile phones, brands begin to launch their mobile Web presence to monetize these growing audiences and engage with their customers via more relevant mobile content and services, which in turn attracts more and more consumers to unlimited mobile Internet tariffs. The current economic climate will lengthen handset renewal cycles, foster the development of low-cost offerings, and boost the uptake of SIM-only contracts.
At the end of 2009, mobile Internet penetration will reach 17 percent in Western Europe, the same level of adoption that PCs with Internet access had in 1999, which Husson described as being a critical mass. “In the next decade, the mobile Internet will replicate the success story of the PC-based Internet as social networks, widgets, search engines or company websites adapt for mobile presentation,” Forrester reports.
Hussan writes that the “iPhone is just the tip of the iceberg” and that many other devices and services will enable the surge of mobile internet usage in Europe over the next five years. Source: Mobile Marking Watch
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Written on August 31st, 2009 by ADMINno shouts
One of the major benefits of mobile advertising is being able to target your audience by location. A slew of iPhone apps are popping up trying to capture eyeballs based on GPS location, giving advertisers new opportunities to reach customers who are, literally, within reach.
Take Metromix.com, for example. Today, the online entertainment site launched an updated version of their iPhone app called “What’s Nearby.” Owned jointly by Gannett and the Tribune Company, Metromix is the traditional print company’s major digital player targeting 21 to 34 year olds in major cities. The online network attracts over 4.0 million monthly unique visitors and generates over 60 million monthly page views.
The free application lets users find nearby entertainment options based on their GPS location. It also lets you find restaurants, bars and clubs, events, music, movie theatres with showtimes, and other things to do within walking distance or a short drive.
Already downloaded over 100,000 times, “What’s Nearby” also provides Metromix’s four million monthly users – located across 37 U.S. markets – the ability to post reviews and photos to Metromix.com using their iPhone, as well as to share those submissions on Facebook using Facebook Connect.
Last week, Metromix competitor Yelp released an updated version of their iPhone app with a similiar nearby search functionality. The Yelp app features movable maps which let you search for special offers near your location. Registered Yelpers (members of Yelp) can even find special deals available just for them within walking or driving distance. Source: Mobile Marketng Watch
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Written on August 31st, 2009 by ADMINno shouts
Samsung Electronics will unveil its very own application store on Sept. 14.
For now, the U.K., France and Italy will gain access to more than 300 native apps at the virtual storefront’s debut.
Those providing content for the initial offering include Electronic Arts, Gameloft, Handmark, and Capcom, to name a few.
From an initial batch of three hundred, Samsung hopes to push its inventory up to more than 2,000 apps by the end of this year – mostly spanning in nature from ebooks to social networking.
In July, Samsung revealed the Application Seller Site portal, where developers and content providers can access, promote, and sell their Symbian and Windows Mobile applications in the app store that will launch in two weeks. (Developers can become members of the site for $1).
According to the official word from Samsung, Application Store availability will initially be restricted to Omnia and I8910 HD devices. Source: Mobile Marketing Watch
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Written on August 31st, 2009 by ADMINno shouts
With the search deal finally culminating between Yahoo and Microsoft, what does the future hold for mobile search between the two giants?
Obviously a significant push to out Google as the number one mobile search provider is the number one goal, but how will they do it? Will the two utilize Yahoo’s search technology, Bing’s quickly growing technology or combine the two moving forward. It’s a big decision, and one that won’t be decided on a whim.
So far, Yahoo said that it hasn’t made any definitive decision as of yet, stating only that it “will carefully consider whether and how to implement Microsoft’s mobile search services, and our approach may differ on a country-by-country basis,” according to Investor’s Business Daily.
Looking at the numbers, taking on Microsoft’s largely un-tested mobile search technology might not be the best idea- In June, Yahoo ranked No. 2 in mobile search with more than 5.5 million visitors, whereas Microsoft ranked No. 4 with more than 2 million visitors. Even together, the two wouldn’t be able to beat Google, which had a commanding lead with 22 million visitors.
The only saving grace in terms of the two companies competing against Google is the fact that together, Yahoo and Microsoft now have exclusive mobile search partnerships with 3 out of the 4 wireless carriers in the US- presumably making it the largest mobile search provider in the US. Still, having the upper hand with wireless carrier partnerships doesn’t mean it will un-seat Google anytime soon.
It’s a war that will be interesting to watch. In my opinion, Yahoo will likely hand over the search aspect of their business – both mobile and traditional – to Microsoft so they can focus more on investing in other technologies that have less competition. We’ll have to let this one play out and see what happens. Source: Mobile Marketing Watch
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Written on August 29th, 2009 by ADMINno shouts
The Federal Communications Commission decided unanimously on Thursday to review the state of “innovation” in the wireless industry (pdf), reports C/Net. The FCC will investigate (pdf) the state of innovation and competition in the U.S. wireless market, indicating that more regulation may be coming to the industry.
The FCC will look for ways it can stimulate innovation and competition, said FCC Chairman Julius Genachowski (pdf). The agency will take a three-pronged approach in its investigation:
- Innovation and investment in the wireless market (pdf)
- “Competitive conditions” (pdf)
- Consumer billing practices (pdf)
It plans to ask industry players and the public to comment on the issues and summarize its findings in a report that could lead to new regulations.
FCC Chairman Julius Genachowski said (pdf) he favored policies that promote “investment, competition and consumers.” He also noted that the industry is at a “pivotal moment” as consumers seek to do more with their mobile devices and cellphones.
But the commission’s two Republicans questioned whether the FCC should get significantly involved in pushing for more innovation and competition. Ninety-four percent of U.S. residents have at least four mobile carriers to choose from, said Commissioner Robert McDowell.
Over the past seven years, the mobile-phone industry has invested an average of US$22.8 billion a year to update networks and provide broadband services, added Republican Commissioner Meredith Attwell Baker. “We stand on the verge of the next generation of wireless broadband products, and the government should proceed with great caution so as to ensure the best outcome for consumers,” she said.
The FCC is already examining the wireless industry’s practice of locking some handsets to particular carriers and, following a controversy involving a Google Voice application for the iPhone, looking at the way Apple vets submissions to its App Store.
The CTIA, which represents more than 200 wireless companies, says the average U.S. consumer pays 5 cents per minute for voice service — a rate cheaper than other advanced telecom markets, such as the U.K., Germany, South Korea and Japan, according the the organization (pdf).
Public Knowledge, a Washington, D.C.-based public interest group said, “The Commission took exactly the right path today when it voted to look at all aspects of competition in the wireless industry. For too long, the appearance of competition among a few carriers has masked underlying anti-competitive industry practices ranging from consumer contracts to roaming agreements.”
Written on August 29th, 2009 by ADMINno shouts
Nokia unveiled their next generation internet tablet this week. xThe Nokia N900, like the N810 and N800 tablet before it, the device uses Linux-based Maemo software. Unlike Nokia’s earlier tablets, it connects to the internet over a cellular connection. It’s not a phone, it’s a tablet, but the GSM connections imply that cellular voice may be a possibility in the future.
Features include GSM, GPRS, EDGE and HSDPA connectivity (along with support for AWS frequencies used by T-Mobile), Wi-Fi, a 600 MHz ARM Cortex-A8 CPU, TV-out, Bluetooth, FM transmitter, GPS, a browser powered by Mozilla; full Adobe Flash 9.4 support; a slide-out QWERTY keyboard; Nokia’s Messaging service, which allows up to 10 email accounts; 32GB of storage, expandable up to 48GB via a microSD card; and a 5MP camera with Carl Zeiss optics.
The company says it remains committed to the Symbian OS for its smartphones, although analysts are starting to wonder if Maemo could eventually replace it, says MocoNews.
It marks the third operating system that the company has said it will support—just in the past week. On Monday Nokia announced the 10-inch “Booklet 3G”, a netbook running Microsoft Windows.
Nokia said the N900 will be available in some markets starting in October with an estimated retail price of EUR 500 ($712) excluding sales taxes and subsidies.
On 1 April 2008, Nokia announced a WiMAX equipped version of the N810 called the “N810 WiMAX Edition”, with specifications similar to the original N810, but the production of the Wimax Edition of the Nokia N810 was canceled in January 2009. Source: Dailywireless
Written on August 29th, 2009 by ADMINno shouts
AdMob reports, “the iPhone represented 60 percent of U.S. smartphone usage in AdMob’s network in July 2009, followed by RIM and Android devices at 13 and 12 percent, respectively.”
AdMob surveyed over 1,000 iPhone, iPod touch and Android users to find our more about their interaction and download behavior with apps. Other highlights:
- Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
- More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
- Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
- iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
- Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month
AdMob says (pdf) that Apple’s iPhone store sells some $200 million in applications every month (about $2.4 billion a year), with about 1.5 billion apps downloaded from the App Store in total. The Android marketplace, by comparison, generates about $5 million a month (about $60 million a year).
“However,” reports VentureBeat, “users who purchase paid apps on either platform exhibit similar downloading and spending habits, indicating the potential for paid apps on Android Market as it develops.”
The survey asked more than 1,000 Android, iPhone, and iPod Touch users about their download habits, and found that those who regularly paid for apps spent similar amounts of money — roughly $9 per month on five downloads — regardless of whether they were iPhone or Android users. Source: Dailywireless
Written on August 29th, 2009 by ADMINno shouts
It’s that time of year when SXSW Interactive puts all the approved talk submissions up for public vote. We hope you’ll take a moment and vote for these mobile and device user experience sessions. Voting ends September 4th.
1 // “Convergence: Already Here, and Gosh It’s a Mess!“
Speaker: Gabriel White, Punchcut
Convergence is here and it’s a big mess. People are using services and media within hacked-together ecosystems; systems without neat connections or beautiful symmetries. Punchcut will share the user insights and design principles needed to create applications and services that integrate into emerging digital lifestyles and convergent ecosystems.
2 // “It’s Slow, Ugly and Not What I Designed: How to Ship Good Design”
Speakers: Patricia Slechta & Christian Robertson, Punchcut
Has your user experience ever been lost in translation? You see the mobile device in the marketplace and you hardly recognize it? Punchcut will share insights and explore organizational principles that bridge design and the go-to-market reality. We will discuss ways to prevent user experiences from being lost in translation.
3 // Crowd Sourcing The Planet: How Mobile Devices Become Sensor Arrays That Can Aggregate A World Of Content
Moderator: Henry Tirri, Nokia
Mobile phones are becoming mobile computers with multiple sensory inputs such as cameras, GPS, WiFi, Bluetooth, light sensors, NFC and etc. Users of these devices have an enthusiasm for sharing data and content, and as more contribute the possibility of aggregating content together into new forms has wild potential.
4 // “Innovation for Hire: Innovating in the Client Relationship“
Speaker: Jodi Burke, Punchcut
Being a consultancy (or a freelancer) means working with clients to develop innovative concepts, but how do you prevent them from being pared-down, watered-down or shelved? This process-oriented session will present battle-tested techniques on how to partner with clients in order to get innovation to market.
5 // Time + Social + Location. What’s Next In Mobile Experiences?
Moderator: Josh Babetski, MapQuest
As more devices become location aware, social uses will continue to evolve beyond just who and what, to WHEN. Adding the temporal dimension creates new opportunities for social interaction. Learn about ways to leverage and use technology to add features at the intersection of temporal, social, and location.
6 // Death of the Browser
Speaker: Daniel Jacobson, National Public Radio
With the tremendous growth of the iPhone and other mobile devices, are we about to witness the death of the traditional desktop web browser? If so, how fast will it happen? Or can the browser and mobile phone live in harmony in the years to come? This panel will explore the future of the mobile space and how it will impact the way we interact with the Internet.
7 // Mobile Technology: What’s New, What’s Out, What’s Next?
Speaker: Anup Murarka, Adobe
There’s lots of talk about creating engaging experiences for consumers on their mobile phones… but what’s the reality? Hear some of the industry’s top players as they hash out what’s hot with mobile technology, what needs to be changed, and what the future holds.
SXSW Interactive 2010 is held in Austin, Texas in March 2010. Source: Idlemode
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Written on August 29th, 2009 by ADMINno shouts
Levi’s and JCPenney are adding mobile components to their “Tuition” campaign.
Levi’s and JCPenney are teaming with the Today Show iPhone application, which was built by Zumobi, for a click-to-enter promotion that features an opportunity to win one of two $50,000 college scholarships.
Apart from clicking on the ad within the iPhone app, interested entrants can enter the sweepstakes by sending the keyword TUITION to short code 36638.
Although both Levi’s and JCPenney are veterans of mobile marketing this marks a rare multiparty effort to reach new demographics.
Apart from the mobile campaign, Levi’s and JCPenney are also offering an additional $20,000 in tuition at www.levistuition.com/todayshow.
“Levi’s and JCPenney’s national promotion is giving away $50,000 in college tuition, and if you look at the cost of education today, this is offer has tremendous appeal,” said Cindy Spodek Dickey, vice president of marketing at Zumobi.
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Written on August 29th, 2009 by ADMINno shouts
Many have tried to speculate what the future holds for mobile marketing in terms of the technologies and methodologies we’ll see put in use, but none have the potential – in my opinion – as the concept of Augmented Reality (AR).
Augmented Reality is defined as “a live direct or indirect view of a real-world environment whose elements are supplemented with-, oraugmented by computer-generated imagery. The augmentation is conventionally in real-time and in meaningful context with environmental elements. In plain English, it’s the concept of layering computer-generated imagery over a real-world environment, thus creating “augmented” reality.
It’s a technology that’s been around since the early ’90s, but is gaining more momentum as mobile devices and hardware are finally as advanced as the technology itself. Combining Augmented Reality with other mobile technologies that are already in use today, such as GPS, opens the door to a plethora of new mobile marketing opportunities.
I’ve long been a proponent for the concept of “image-recognition” via mobile devices, especially in relation to the marketing potential it holds. Allowing consumers to point their camera-phones at an object, snap a photo and immediately be presented with hyperlinked data corresponding to that photo is a powerful marketing tool. Augmented Reality builds on that technology, but includes support for real-time “hyperlinking” and other informational data to be tied to an image, or more importantly, video taken in real-time.
There have already been several applications built around the concept of Augmented Reality combined with GPS functionality for devices running on Android, the iPhone and others. A particular Android-based application, for example, uses Augmented Reality and a user’s location to help direct the user to Subway stations in New York. The user can turn on the video camera on the device and a layer is displayed on top of the real-time image displaying arrows to the nearest Subway stations as the user walks the streets.
Other applications include enhanced navigation apps, social media tagging apps and even “Augmented Reality Browsers,” such as Layars- which is dubbed the world’s first Augmented Reality mobile browser.
The potential is huge, and the opportunities are limitless, but the technology is still very much evolving. Either way, I see it playing a huge role in the future of mobile marketing as well as mobile industry in general.
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